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"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders
With quick fixes for your pesky beauty bummers, Benefit will turn your frown upside down! This spirited beauty brand is legendary for its creative beauty solutions and laugh-out-loud names like some kind-a gorgeous, skinny jeans, "that gal" and award-winning cult faves like benetint, dandelion and BADgal lash. Who knew that the tiny San Francisco beauty boutique, opened in 1976 by the Ford twins, would become a brand coveted by celebrities, beauty insiders and gals around the globe? Certainly not them! |
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ARE YOU NEW TO THE BRAND?
Make These Products Your Introduction
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Fake It Collection
Benefit's Fake It Collection is an assortment of little "look goods" that work wonders to help perfect the complexion. Go from dull to darling in an instant with these perfect perk me ups.
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High Beam
$26
Pat this liquid highlighter along the cheekbones and around the eyes for supermodel radiance.
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They're Real! Mascara
$22
This jet-black mascara lengthens, curls, volumizes, lifts, and separates for out-to-there lashes.
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Boxed Powders Collection in Hoola
$28
Looking for a cocoa glow? This bronze boxed powder adds a sunkissed tint to your features with just a few simple sweeps. Its natural, brown-based shade ensures you never look fake-bake orange, either.
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Some Kind-A Gorgeous
$29
This compact disc of color offers the coverage of a foundation with the sheer coverage of a powder in a shade that works on nearly every skin tone. It also leaves your skin feeling silky and smooth. What a hit.
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Dr. Feelgood
$29
Smooth this silky balm on your bare skin, and your makeup will glide on like a dream. You can also wear it alone to minimize pores, smooth out texture, add moisture, and soak in nourishing vitamins C and D.
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Eye Bright
$20
This little pink pencil packs a lot of power. Like, the ability brighten up the appearance of tired eyes and camouflage imperfections. Spot treat the corners of your eyes and wayward blemishes to instantly brighten your look.
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MUST-HAVES
Your Perennial Get-Pretty Favorites
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new
"Hello Flawless!" Oxygen Wow Liquid Foundation, $34
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new
Cabana Glama, $36
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new
. exclusive
. limited edition
POREfessionally Pretty ($67 Value), $31
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new
Sun Beam, $26
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exclusive
limited edition
Ready...Set...STAY! Eye Trio ($56 Value), $26
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new
They're Real! Mascara Mini, $10
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new
Hervana, $28
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Watt's Up!, $30
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limited edition
I'm Glam...Therefore I am, $36
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exclusive
limited edition
Eye Wanna! The Maggie Collection ($65 Value), $24
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The POREfessional, $29
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Boi-ing, $19
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BADgal Lash Mascara, $9 - $19
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new
Foundation Brush, $24
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